Around 50 cinemas across China will offer 3D live broadcasting of the 2010 FIFA World Cup this summer, Chinafilm.com reports.

Two cinemas at the Stellar International Cineplex in Beijing will broadcast the 3D World Cup. It's estimated that the ticket prices will be around 200 yuan (30 US dollars) while the 3D blockbuster "Avatar" was only 120 yuan (18 US dollars).

25 matches including the final and semi-final out of the 64 matches of World Cup will be broadcasted live in 3D. Yuan Xin, vice president of the Stellar Group, said they have started to test the equipment including the reception device, antenna and decoding device.

As the pioneers to broadcast 3D World Cup in cinemas, Yuan said there's a risk in exploring this new business model. They will also try to make it possible to have live 3D broadcasting of concerts, the Olympics, and the European Soccer Championship in their cinemas in the near future.

Other cinemas who decided not to broadcast the World Cup expressed their concerns over the different atmosphere, especially the noise that comes with watching a football match which will be in conflict with the quiet film viewing environment.

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