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KFC admits pricy beverage made with powder

By He Shan
0 Comment(s)Print E-mail China.org.cn, July 29, 2011
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KFC soybean milk, priced between 5.5-6.5 yuan, is a mixture of water and powder, the US fast food retailer admits.

KFC admits pricy beverage made with powder

肯德基承認(rèn)用豆?jié){粉沖豆?jié){ 每杯成本僅0.7元

US fast food retailer KFC admitted it mixes instant powder with water to make its soybean milk after an anonymous user Thursday posted a picture revealing the preparation method on Sina's Weibo, a Twitter-like microblogging site. 昨天,廣東一家肯德基門店外堆放著幾箱豆?jié){粉原料的圖片,在微博引起熱議。眾網(wǎng)友不滿肯德基用豆?jié){粉沖調(diào)豆?jié){,“街邊的豆?jié){還是煮的呢,那么貴的豆?jié){竟然是豆粉!”肯德基承認(rèn)其豆?jié){系濃縮液或豆?jié){粉調(diào)配而成,且其豆?jié){廣告從未宣傳“現(xiàn)磨現(xiàn)做”。
The unnamed blogger posted a picture showing soybean powder boxes piled at the doorway of a KFC store in Guangdong Province, starting a heated discussion online. The picture was reposted 30,000 times. 昨天,一條內(nèi)容為“肯德基豆?jié){并非原磨”的微博被轉(zhuǎn)發(fā)近3萬次。該帖圖片顯示,5個(gè)標(biāo)有“豆?jié){粉”字樣的紙箱與其他原料堆放在廣東一家肯德基門店外,在微博引起熱議。眾網(wǎng)友不滿肯德基用豆?jié){粉沖調(diào)豆?jié){。
"Even cheap soy milk sold by some street vendors is brewed. Why is KFC's pricy soy milk just a mixture of water and powder?" wrote one blogger. 網(wǎng)友紛紛留言稱被肯德基欺騙,“連早點(diǎn)攤的豆?jié){都是煮出來的,肯德基那么貴的豆?jié){竟然是沖出來的?”
Responding to online criticism, KFC said it didn't cheat customers because it never advertised its soy milk as freshly brewed. 肯德基承認(rèn)其豆?jié){系濃縮液或豆?jié){粉調(diào)配而成,且其豆?jié){廣告從未宣傳“現(xiàn)磨現(xiàn)做”。

According to one journalist's calculation, a bag of 480 gram soybean powder sells for only 15 yuan, indicating a cup of soy milk only costs about 0.7 yuan. But KFC's hot soybean milk charges 5.5 yuan per cup, and iced soybean milk 6.5 yuan.

記者在網(wǎng)站搜索“肯德基豆?jié){粉”,發(fā)現(xiàn)一袋號(hào)稱專供肯德基的480克的豆?jié){粉售價(jià)為15元。記者按豆?jié){粉兌水比例計(jì)算,每杯豆?jié){成本約為0.7元。記者在肯德基東直門門店看到,熱豆?jié){每杯5.5元、冰豆?jié){每杯6.5元。該店服務(wù)員說,豆?jié){的確是豆?jié){粉沖調(diào)的。
?KFC claimed the soybean powder it uses is made of pure ground soybean without any additives. Contrary to KFC's statement, a powder manufacturer said the powder is mixed with additives to prevent it from going sour. ?肯德基北京分公司公共事務(wù)部回復(fù)稱,北京市大部分肯德基餐廳供應(yīng)的醇豆?jié){是由濃縮豆?jié){調(diào)配而成,全國(guó)其他地區(qū)的肯德基醇豆?jié){由豆?jié){粉調(diào)制。豆?jié){粉用大豆研磨制成,無任何添加劑。該豆?jié){粉生產(chǎn)廠銷售部負(fù)責(zé)人稱,豆?jié){粉的確是用大豆研磨的,但為了產(chǎn)品不腐壞,加入了符合國(guó)家標(biāo)準(zhǔn)的添加劑。

???? China's business press carried the story above on Friday.

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