Hempu Time, a Chinese hemp company, applied for authorization from Malaysia's sports authority to adopt its pain-away sprays for use by Malaysian athletes on March 8, and expects to receive official approval within a few months. 

How Ying Chong, Hempu Time's business partner in Malaysia, met Muhammad Iskandar, an official from the National Sports Council of Malaysia on March 8 to discuss the adoption of Hempu Time's pain-away sprays for Malaysian athletes. "The sports council showed a lot of interest," How said during an interview with China.org.cn. "We are going through the registration procedures with the relevant authorities concerning intellectual property, pharmaceutical certificates and so on." 

Hempu Time's pain-away spray distinguishes itself in the Malaysian market with its reasonable price and special ingredients. According to How, it is the first pain-away spray in Malaysia to contain both traditional Chinese medicine and CBD, which is part of the reason why the Malaysian sports council thought highly of the sprays. Apart from its basic pain relief effects, the spray is also said to protect skin cells as well as ease arthritis and contusions, which How said makes it particularly suitable for athletes. 

If officially approved, How explained that the proposal will prove to be "auspicious for Hempu Time, whose pain-away spray recently debuted in the Malaysian market in late 2021." According to his estimates, Hempu Time's pain-away spray will make up about 30% of the market in Malaysia this year. 

Hempu Time is also planning to invite Lee Chong Wei, a Malaysian former professional badminton player, to be the spokesperson for the spray. 

Other products of Hempu Time — such as pain-away patches and CBD capsules — are also set to make their way into the Malaysian market and be authorized for athlete use in the future, How said.

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