For singles ace Chen Yufei, nothing trumps helping her team triumph-it's little wonder then that the 24-year-old Tokyo Olympic champion is relishing her growing status as a role model both on and off the badminton court.
"Because of the medals I have won, I get a lot more attention. So I think I need to set an example for others. I need to try my best each day. If someone can learn something from me, I am happy," Chen told China Daily in an exclusive online interview last week.
"Certainly I demand more of myself. And I have greater expectations of myself. Others also have more expectations of me. All I can do is block out the outside noise and be myself."
Chen won the nation's hearts for her gritty performances in the Uber Cup final and Thailand Open last month.
Although Team China failed to defend its Uber Cup title in a 3-2 defeat to South Korea, Chen's grueling 91-minute singles victory over South Korea's An Se-young left fans in awe of her perseverance and determination to fight to the end.
Doubles player Jia Yifan credited Chen's brilliance for "boosting the team's confidence" as tens of millions of TV and online viewers were captivated by her heroics.
At the end of the epic battle, both players collapsed on the floor in exhaustion, and Chen admitted the match ranks among the most memorable of her career.
"Even for me, playing a 91-minute match is very rare. I only had one thought at that moment, which was to simply keep fighting. I must win," said Chen.
"We always need to be prepared for the toughest situations in matches. It felt like I would die that day, but I'm willing to fight to the last second on the court.
"People asked me how I would rate that match. I said, 'Definitely among the top 3 of my career to date.' It's very memorable. It's a team competition after all, so the entire process was hard for everyone."
Chen has represented Team China at the Uber Cup since 2018, failing to help her team reach the final in her debut. However, that setback only served to fuel her motivation as she shone to help China win its 15th Uber Cup title in Denmark last October.
"I think the Uber Cup means a lot to me. I gradually realized I need to shoulder more and more responsibilities. And such a strong sense of responsibility is the reason why I have become who I am today," said Chen.
She insists she is more nervous when playing team competitions, and finds triumphing for her country more rewarding than any personal achievements.
"Team competitions require us to be really united and work together for the result. So fighting together for Team China is something that is very important for all Team China players," said Chen.
"Instead of resting after the 91-minute match at this year's Uber Cup, I changed my clothes and went directly to the stands to cheer for my teammates. I cheered so loudly I almost lost my breath. I could not even see clearly. I find it a lot more nerve-racking to watch others play than actually play myself."
Just a few days after the Uber Cup, Team China competed at the Thailand Open, also in Bangkok, where Chen pocketed a silver in the women's singles.
However, despite the hectic schedule, Chen was straight back on the practice court to prepare for forthcoming tournaments.
"We resumed training right away. Although we have just finished some big tournaments, we still have a lot more matches to play... We barely have time to rest," said Chen.
"Everyone on our team tries really hard to be the best of themselves. Everyone tries the hardest they can on the court. Being the best of yourself is the basis of contributing to your team."
Fresh challenges
Chen became a household name in China after winning women's singles gold at last summer's Tokyo Olympics. However, she's not about to let complacency set in as she targets more glory.
"The Olympic gold is for sure a highlight of my career. I was so excited to win such a high honor. The kids get very excited when they meet me. They ask to take pictures with me or ask for my autograph," said Chen.
"But gradually, I'm changing my mentality, because I have a lot more competitions ahead of me. I can't always live in the past, in past Olympics."
With a new generation of players fast emerging from rival nations, Chen is well aware China needs to keep pushing hard for improvements.
"I think learning from each other is important. Competitions are not just about winning or losing," she said.
"From our opponents, we also can learn many good qualities, techniques and tactics. And we need to keep our dreams. We need to level up our strength and defend Team China's honor.
"For the younger generation of badminton lovers, If you really like the sport, you should keep your dreams and keep trying. The process will be very difficult. And it's going to be very hard. But you need to believe in yourself to succeed."
Chen's appeal lies beyond her skills on the court, with fans also drawn to her likable personality in front of the TV cameras, as well as her quirky antics with teammates.
"We are all funny people, but I think the doubles pairs are the funniest. Such as Jia Yifan and Huang Dongping, they are really hilarious in everyday life," said Chen. "That's how we get along every day."