Paris 2024 announced the opening of its megastore at the Champs-élysées, the largest flagship store for the Olympic and Paralympic Games on Thursday.
Tony Estanguet (R), president of the Paris 2024 Olympics and Paralympics Organizing Committee, experiences shopping an official mascot "the Phryges" before the inauguration of the Paris 2024 Megastore at the Champs Elysee avenue in Paris, France, June 27, 2024. (Xinhua/He Changshan)
The flagship store will operate every day from June 27 to September 15, from 10 a.m. to 10 p.m.. A team of 250 staff members will assist up to 10,000 customers daily.
The store, covering around 1,000 square meters, offers approximately 1,000 official products, including T-shirts, mascots, caps, and toys. Merchandise ranges from classic Paris 2024 emblems, mascot to exclusive Look of the Games collections and items from the French Olympic and Paralympic Team.
According to the official of Paris 2024, the store caters to all budgets, with prices from €5 for pens, bracelets, and notebooks, to €800 for giant plush toys made in France.
"It is the largest and most beautiful official store, which offers a price range to suit all budgets, with items ranging from €5 to €800. From now on, they will be distributed throughout our entire distribution network throughout the summer," said Tony Estanguet, President of Paris 2024.