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| NBA Van Jam Ends up in Chengdu |
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The Red Bull NBA Van Jam, one of the leading grassroots basketball promotions in China, wrapped up operations at Sichuan University in Chengdu, Sichuan Province on October 4. Lu Yi from Chengdu Conservatory Of Music won the title of Red Bull Slam Dunk Show. Coming into China last year, the event has travelled over 15,000 kilometres in seven months, reaching 17 cities. The Chinese edition of the NBA Jam Van is a tailor-made, 16-meter truck which transforms into 600 square meters of free basketball activities allowing fans of all ages to play like the pros. The basket is lowered to 2.5 metres and 2.25 metres from the standard 3.05 metres in the Tour, to give all the fans a chance to realize their dunk dreams in the "Dunk Day" of the event. In addition to jamming slam dunks and sinking three-pointers on two basketball areas with three different size baskets, fans can participate in a wide array of interactive off-court activities, including video games, player measure-up areas and other displays, and a giant video wall featuring the NBA action and highlights. "NBA Jam Van allows us to bring an authentic NBA interactive experience to many parts of China we have never reached before," said Mark Fischer, Managing Director of NBA China. "This traveling event will enable us to touch hundreds of thousands of fans via the fun and exciting Jam Van elements. With the continued support of our partners in this event, we look forward to expanding the reach of the NBA Jam Van in China even further in coming years." he added. According to a figure released by Red Bull, the Tour attracts over 2,700 fans aged between 12 and 45 from all walks of life. The NBA and Red Bull both say they will continue this authentic hoop program in the future. (China Daily October 12, 2006) |
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