Top 10 most innovative companies in Asia 2014
- By Lu Na
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E-mail China.org.cn, September 1, 2014
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Henan Shuanghui Investment
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Henan Shuanghui Investment [henan.sina.com.cn] |
Rank on the full list: 24
Country: China
12-Month Sales Growth (%): 11.0
5-Year Annualized Total Return (%): 5.4
Innovation Premium (%): 49.6
The biggest meat processing company in China, Shuanghui purchased American pork producer Smithfield Foods, Inc. for US$4.7 billion in 2013. Inspired by top western marketing companies, it spent US$1.6 million to make a cartoon with characters that symbolize its products. Shuanghui also developed a quality control system to follow the conditions of 15 million pigs in its supply chain.
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