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Burberry fashion show goes digital

0 CommentsPrint E-mail CNTV, April 18, 2011
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British rockers KEEN rocked out China in their inaugural visit to the country. They performed in Beijing for Burberry's first fashion show to use "Musion" -- a ground breaking virtual image technology.

Keane performed for the mostly Chinese audience, who took on British style in the form of trench coats, leather and studs. The British band thanked the audience for allowing them to perform and said they hoped to be back for an encore performance.

In the show, Burberry used Musion Technology, a groundbreaking virtual image technology that combines live models with animated footage, life-like virtual imagery, and live music. Burberry became the first fashion house to use this technology.

The fully immersing sensory experience attempted to capture all facets of the brand from emotion to weather, and was hosted at Beijing Television Center on a 2000 square meter sound stage, which broadcasts to over 90-million people each day.

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