The most valuable global brands (21-100):
Rank | 2010 Rank | Brand | Region/Country | Sector | Brand Value ($m) | Change in Brand Value |
21 | 21 | Sweden | Apparel | 16,459 | 2% | |
22 | 23 | United States | Beverages | 14,590 | 4% | |
23 | 24 | United States | Financial Services | 14,572 | 5% | |
24 | 26 | Germany | Business Services | 14,542 | 14% | |
25 | 25 | United States | Sporting Goods | 14,528 | 6% | |
26 | 36 | United States | Internet Services | 12,758 | 32% | |
27 | 31 | United States | Transportation | 12,536 | 6% | |
28 | 29 | United States | Financial Services | 12,437 | 1% | |
29 | 30 | United States | Alcohol | 12,252 | 0% | |
30 | 27 | Switzerland | Beverages | 12,115 | -5% | |
31 | 28 | Sweden | Home Furnishings | 11,863 | -5% | |
32 | 32 | United Kingdom | Financial Services | 11,792 | 2% | |
33 | 33 | Japan | Electronics | 11,715 | 2% | |
34 | 35 | United States | FMCG | 11,372 | 3% | |
35 | 34 | Japan | Electronics | 9,880 | -13% | |
36 | 43 | United States | Internet Services | 9,805 | 16% | |
37 | 39 | Canada | Media | 9,515 | 6% | |
38 | 37 | United States | Financial Services | 9,091 | -3% | |
39 | 44 | Italy | Luxury | 8,763 | 5% | |
40 | 45 | France | FMCG | 8,699 | 9% | |
41 | 42 | Netherlands | Electronics | 8,658 | 0% | |
42 | 40 | United States | Financial Services | 8,620 | -3% | |
43 | 41 | United States | Electronics | 8,347 | -6% | |
44 | 48 | Spain | Apparel | 8,065 | 8% | |
45 | 47 | United States | Business Services | 8,005 | 7% | |
46 | 49 | Germany | Diversified | 7,900 | 8% | |
47 | 53 | Germany | Automotive | 7,857 | 14% | |
48 | 38 | Japan | Electronics | 7,731 | -14% | |
49 | 46 | United States | FMCG | 7,609 | 1% | |
50 | 50 | United States | Automotive | 7,483 | 4% | |
51 | 51 | United States | FMCG | 7,127 | 3% | |
52 | 58 | France | FMCG | 6,936 | 9% | |
53 | 56 | France | Financial Services | 6,694 | 0% | |
54 | 52 | United States | Financial Services | 6,634 | -4% | |
55 | 57 | Switzerland | FMCG | 6,613 | 1% | |
56 | 54 | Canada | Electronics | 6,424 | -5% | |
57 | 59 | United States | Electronics | 6,414 | 5% | |
58 | 55 | United States | Media | 6,383 | -5% | |
59 | 63 | Germany | Automotive | 6,171 | 13% | |
60 | 62 | Germany | Sporting Goods | 6,154 | 12% | |
61 | 65 | South Korea | Automotive | 6,005 | 19% | |
62 | 60 | United States | Restaurants | 5,902 | 1% | |
63 | 61 | United States | Beverages | 5,604 | -3% | |
64 | 70 | United States | Diversified | 5,598 | 19% | |
65 | 64 | United States | FMCG | 5,376 | 6% | |
66 | 69 | France | Luxury | 5,356 | 12% | |
67 | 67 | Germany | Financial Services | 5,345 | 9% | |
68 | 68 | Spain | Financial Services | 5,088 | 5% | |
69 | 73 | Japan | Electronics | 5,047 | 16% | |
70 | 77 | France | Luxury | 4,781 | 18% | |
71 | 71 | United States | FMCG | 4,672 | 3% | |
72 | 72 | Germany | Automotive | 4,580 | 4% | |
73 | 76 | United States | Luxury | 4,498 | 9% | |
74 | 81 | Netherlands | Energy | 4,483 | 12% | |
75 | 82 | United States | Financial Services | 4,478 | 12% | |
76 | 66 | United States | Internet Services | 4,413 | -11% | |
77 | 79 | France | Alcohol | 4,383 | 9% | |
78 | 78 | United States | Alcohol | 4,319 | 7% | |
79 | 74 | United Kingdom | Financial Services | 4,259 | 1% | |
80 | 88 | United States | Computer Software | 4,170 | 15% | |
81 | 83 | United States | Restaurants | 4,092 | 3% | |
82 | 80 | Switzerland | Financial Services | 4,090 | 2% | |
83 | 75 | United States | FMCG | 4,072 | -2% | |
84 | 84 | United States | Apparel | 4,040 | 2% | |
85 | 90 | United States | Diversified | 3,945 | 10% | |
86 | 85 | Mexico | Alcohol | 3,924 | 2% | |
87 | 87 | Germany | FMCG | 3,883 | 4% | |
88 | 92 | United Kingdom | Alcohol | 3,842 | 8% | |
89 | 89 | United Kingdom | Alcohol | 3,841 | 6% | |
90 | NEW | Japan | Automotive | 3,819 | N/A | |
91 | 93 | Netherlands | Alcohol | 3,809 | 8% | |
92 | 86 | Switzerland | Financial Services | 3,799 | 0% | |
93 | 95 | Italy | Luxury | 3,794 | 10% | |
94 | 94 | Switzerland | Financial Services | 3,769 | 8% | |
95 | 100 | United Kingdom | Luxury | 3,732 | 20% | |
96 | 97 | United States | Restaurants | 3,663 | 10% | |
97 | NEW | United States | Diversified | 3,651 | N/A | |
98 | NEW | Taiwan | Electronics | 3,605 | N/A | |
99 | 91 | Italy | Automotive | 3,591 | 1% | |
100 | 98 | United States | Automotive | 3,512 | 7% |