Top 100 global brands 2011
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E-mail China.org.cn, October 8, 2011
BMW 寶馬
Rank | 2010 Rank | Region/Country | Sector | Brand Value ($m) | Change in Brand Value |
15 | 15 | Germany | Automotive | 24,554 | 10% |
BMW inspires passion in both customers and employees. However, its 2012 BMW 1 Series is receiving a good amount of negative responses to its overall design. Like other carmakers, BMW has responded to the green shift in the market with concept cars designed for sustainable urban mobility, and its EfficientDynamics program marries performance with efficiency. However, given the market is saturated, it faces tough competition in the years ahead. Expect more emphasis on these core qualities as BMW sponsors the London Olympics and Team USA next year. The brand has also made an effort to engage with consumers through social media, and it is paying off with 5.5 million Facebook fans, a busy Twitter feed, and a popular YouTube channel. Additionally, its BMW Guggenheim Lab, which addresses issues of urban life through programs and public discourse, has received a positive consumer response.
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