Top 100 global brands 2011
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E-mail China.org.cn, October 8, 2011
Nokia 諾基亞
Rank | 2010 Rank | Region/Country | Sector | Brand Value ($m) | Change in Brand Value |
14 | 8 | Finland | Electronics | 25,071 | -15% |
Despite being one of the world's largest manufacturers of mobile phones and topping the rankings of environmental and social initiatives, Nokia is working to keep pace with mobile innovation and with the evolving consumer taste for smartphones. The recent partnership with Microsoft puts it in a good position, though it will take time to bring products to market. Nokia is positioning itself to "connect the next billion" by targeting developing markets. Its challenge will be to balance ubiquity and access with innovations and leadership. It plans to launch high-end retail stores in prestigious locations to counter consumer perceptions of Nokia as a manufacturer of entry-level phones. Nokia continues to be an active member of the United Nations Global Compact, the world's largest corporate citizenship initiative.
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